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Here are 10 reasons why your small business should up its video advertising

Here are 10 reasons why your small business should up its video advertising

Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video. 

(We could go on.) 

There are plenty more reasons why video consumption continues to grow at an exponential rate online. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.

Not convinced? Let’s look at just how well video advertising https://holymaryseeds.com/community/profile/domenic78204236/ is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.

 

What is video advertising?

 

The promotional content that gets played before, during, or after you’ve streamed content is what marketing professionals call video advertising. Some include display ads with video content in their definition of video marketing, but you could go as far as to say that technically any promotional video content found online is some form of video advertising. However, the term is usually saved for intentionally curated ads that align with a company’s overall marketing strategy.

Where can my video ads live?

One of the main objectives of online video advertising is to raise awareness about your brand or a certain product or service. Raising brand awareness keeps your products in the minds of your audience, which in turn leads to more traffic to your business. This is another reason to invest in video ads: grow your online sales. 

You can also use well placed video ads to generate leads. Seek out the places where your target audience hangs out online and focus your ad campaign through these channels. Don’t forget that you can also use your video ads to retarget your existing customers to keep them interested in what your brand is doing and become a staple for your loyal followers. 

Video ads are extremely versatile and there are endless possibilities when it comes to getting your ads seen online. Each platform has different features that appeal to certain audiences, like native video advertising, UGC, and other strategies.

Let’s talk about some of the best places for your video ads to call home. 

Get your ads seen by people who are already searching for products or services like your business offers by signing up for GoogleAds, Google’s PPC program. They’ll post your ads on Google searches, in Google Maps, and in other places where visitors might be interested in your ads. They have some cool tools that can help you create a new ad campaign or improve your video ad.

Google also provides Local Services Ads, which is a great way to build your following IRL. This is one of the most crucial tips for local businesses to remember if they want to stand out with their online marketing. You’ll also only have to pay per lead, which is a nice benefit for using the service. 

Since people are used to seeing banner ads displayed in all corners of the internet, they’re used to ignoring them (sometimes called “banner blindness”). This is why social media platforms are another place where video ads thrive. Native video advertising blends in with your other branded content and doesn’t give off the same pushy feeling that banner ads can. 

You can use a Facebook business page or a professional Instagram account to post your video ads. Pinterest is a unique platform where people go to find inspiration and new must-haves, so a successful video ad campaign on Pinterest relies on stellar pinning, collections, and paid ads.

10 reasons why small businesses need video advertising, too 

The benefits of online video advertising aren’t just for the big guys, and here’s why.

1. Visual is valuable

There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. In fact, 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual. 

Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options. In fact, Youtube is the second largest search engine behind Google with more than 1.5 million users per month. 

2. Video boosts revenue faster

Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.

3. Customers like video better

Over 72% of customers reported that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.

4. Video actually influences decisions

Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.

5. Video helps sell

One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, online video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.

6. We’re watching more video than ever (no surprise there!)

Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.

7. Social media loves video

Video very much is a huge part of the overall growth and https://www.planetpillars.com/community/profile/norrisheadrick2/ popularity of social media online. Not only does social content with native video get up to 48% more views, it’s much more likely to be shared. Our “Publish to Social” feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.

The marketing benefits of social media are continuing to grow. It’s hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.

All this to say: Video is the most effective way to further your brand’s growth on social.

8. Smartphones love video even more

Along with social media, smartphones are perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.

And even despite viewers’ preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.

9. Video seriously bumps up email open rates

Email remains the leading way brands engage with their people. But, video is not always factored into this tried and true marketing strategy. And guess what? It should be.

After all, merely including the word “video” in your subject line increases email open rate by 19%, while video thumbnails are 50% more likely to be clicked through. (By the way, there’s both an art and a science to making clickable video thumbnails.)

The takeaway? Let your people know there’s a video on the other side of that email.

10. Video ads get results

At the end of the day, for video marketers, it’s all about ROI. 

Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media). 

How to lower online video advertising spend as a small biz

Bring video projects in house

If you’re not a video editing pro this money saving tip might seem intimidating. But video is being democratized, so more and more people can create stunning videos for their businesses. Video ad campaigns and other channels don’t have to be outsourced to an expensive agency to resonate with your core audience. 

Video creating and editing tools like Vimeo Create provide a simple, https://comfortrent.ru/ straightforward platform for beginners and experts to piece together professional ads without the overhead. Choose from pre-constructed templates, music, and themes or create a video ad from your own content. 

Take advantage of UGC 

Sharing user generated content is a great way to build a loyal following and build relationships with your customers. This content often includes lifestyle imagery that inspires others to be a part of your brand. Ads created by real-life customers are the best advertising that you can get. For one, customers want to show off their favorite products and feel connected to the brands that they love. And it creates a desire in your audience to want to capture the feeling that your brand offers, too. 

UGC and non-ad-like ads can help the consumer see your product in their lives and will be more driven to make a purchase based on the positive accounts of other users. You don’t have to sell constantly in your video ads for them to be effective. Let your products tell the story of your brand through your happy customers. 

Have a killer call-to-action 

Including a CTA in your online video advertising is essential to boosting sales. An effective call-to-action statement is made up of a few key parts to motivate customers to take action: a command, a reason, and a link. 

For example, commands like “buy,” “shop,” “subscribe,” tell your viewers what you want them to do. Next, tell them what’s in it for them once they do. Take, “Follow us for more tips on how to book your dream vacation,” for example. “Follow us,” is your command, “for more tips on how to book your dream vacation,” is your reason, and then hyperlink your CTA or create a button so that people can take action.

Test, test, test 

Don’t waste time running expensive ads that aren’t going to perform highly. You don’t need fancy software to do your own ad testing. There are free ways of analyzing your ad performance without breaking the bank. You can use DIY A/B testing to figure out which of your video creative performs better. Take an ad and change one thing, then monitor any changes in your video ad performance.

Repeat this process several times if necessary so that you can discover what works and what doesn’t for your brand.

If you have a business profile in places like Facebook or Instagram it will come with built in features like video analytics so that you can see which ads are performing and where they have been the most successful. This is usually located in the account tab of your profile.

5 video ad templates we’re loving 

Vimeo Create offers tons of video ad templates that complement your business and your marketing platform. These templates provide you with some direction and inspiration for creating your very own video ads.

Sometimes more is more

Show off several of your products in style and all at once. This is perfect for Reels, pigment-pool.com Pinterest Idea Pins, and more. You could include footage of an entire soon-to-be-launched collection, or show ways to make a routine with several of your products. Either way, opt for glossy, aspirational lifestyle footage to encourage viewers to follow your brand.

 

Keep it simple

A dynamic Instagram ad that combines eye-catching text with smooth transitions is perfect for casual scrolling. Go for simple and timeless rather than trendy, so you can deliver this ad creative again and again.  

 

Make it a challenge

Inspire your audience and create a community by creating a social media challenge to your online video advertising. Include a branded hashtag to keep up with community involvement — and don’t forget to find ways to thank and involve challenge participants.

Think: try a giveaway, building a loyalty program, or Http://Itgamer.Ru/Community/Profile/Daciacarney8340/ offering exclusive access to a newsletter. It all depends on how you like to communicate as a small biz.

 

Show off your style

Bold imagery and a consistent visual style are great for introducing a new collection, especially on YouTube or embedded on your ecommerce website. 

 

Use text wisely

Draw attention to your products with clean lines and pops of text, like this Facebook ad template. Keep text minimal so that when you express a sale or offer, so even if someone is scrolling past your ad, they’re able to clearly understand what you offer in mere seconds.

 

 

THE 9 KEY ADVANTAGES TO VIDEO ADVERTISING

THE 9 KEY ADVANTAGES TO VIDEO ADVERTISING

Some marketers are caught in the conundrum of trying to decide whether to embark on a video advertising campaign – or wondering why they’re already doing it. Put simply, if you’re not using video as part of your marketing strategy, you’ll be left behind. Here are nine reasons why.

1. Your customers are watching more video. The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear:

92_percent_b2b_share

2. Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.

3. People share video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.

4. Video ads do well among mobile users. The number of people watching videos on mobile devices continues its upward climb. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, Theproteingram.Com are watched through to the end on mobile. The same isn’t true for those viewing the ad on a computer.

5. Video is an excellent format for informing and educating. Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.

6. Search engines love video. The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Distributing videos via social media, posting them on blogs and embedding them on your website increases the likelihood that your target audience will find you when searching for relevant information.

7. A video conveys huge amounts of information in a short time. You can say more in a shorter amount of time on video as compared to text. Video is more engaging to the senses, so it can convey more information by showing and telling at the same time.

8. Video tells your story better than other formats. The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, https://pioni.com.ua/the-powerful-benefits-of-video-advertising-7/ connecting a viewer’s emotions to your product or onolearn.co.il service.

9. Analytics are telling. The primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.

If these advantages of video advertising don’t motivate you to get on board, here’s one more big reason to do it: Http://Musecollectors.Org/Community/Profile/Rrjdeon27660808/ Your competition is distributing videos and capturing the attention of your potential customers. Now, you no longer have to wonder if you should bring video into your marketing fold.

The Powerful Benefits of Video Advertising

The Powerful Benefits of Video Advertising

With the average person spending 100 minutes daily watching online videos, blingorbit.com using video advertising to reach your potential customers has become more important than ever. By using paid video advertising, you can immediately put your business in front of millions of potential customers or buyers. 

From launching a new product or service to expanding your reach, advertising with video offers you a golden opportunity to reach the right people, increase sales and drive business growth.

If you’re ready to take advantage of this opportunity to reach customers just the way they want it and elevate your brand, you’re in the right place. This article will discuss the benefits of advertising with video and how you can leverage video advertising to drive your business to the next level.

Video Advertising in a Nutshell

Video advertising is a marketing strategy that involves using video content http://darkphoenixstudio.com/forum/profile/tomokotruebridg/ to promote or sell your product, service, or brand. Over time, it has become one of the most effective forms of advertisement. That’s because visuals are easier to recall than text. 

People love videos, and this trend isn’t showing signs of slowing down. According to Statista, the number of online video viewers will hit 3.1 billion by 2023.  This makes sense considering that 54% of customers want to see more video content, especially from brands they support.  

Different web, https://z-hat.com/the-9-key-advantages-to-video-advertising-13/ social, and video hosting platforms have millions of users. So advertising with video on these platforms puts your brand in front of these large audiences. You’ll have a better chance of acquiring more leads and increasing sales and conversions. 

In this era of information overload and shrinking attention span, video ads spark audience interest. The rich blend of eye-catching visuals, audio, and text hooks your viewers and influences them to pay attention to your message.  

However, it costs money, so you’ll have to set a budget aside for costs such as advertising video production and placements on different platforms  

The good news is that online video platforms use the pay-per-impression and pay-per-click advertising model. This means after placing your ads, you can target the right audience and only pay when these things happen: 

  • Viewers or customers watch your video (cost per impression) or 
  • People interact with your videos such as clicking the call-to-action overlays, companion banners, and cards. 

In addition, you can also cut video ad production costs by using a tool such as an online video commercial maker rather than outsourcing the project to an expensive production agency. Thus cutting costs and https://clicavisos.com.ar/author/collinsumme/ placing the power of scaling up your video ads in your hands. 

New and emerging technologies like social media channels, virtual reality, and connected TVs have spaces for Http://Darkphoenixstudio.Com/Forum/Profile/Rubenmesser6002/ implementing video ads. 

Finding the Best Video Advertising Strategy for You

There are different ways to approach video advertising. Each strategy has the potential to effectively get the word out about your company. 

However, the best strategy for your brand comes down to:

  • What you are looking to achieve
  • Who you are trying to reach
  • What you are offering

But before we break this down, let’s discuss what a video advertising strategy is.  

Video advertising strategy refers to the different ways brands can leverage video ads to achieve their marketing goals, such as: 

  • Increasing brand awareness 
  • Driving traffic to their site or social media 
  • Increasing conversions and much more

Video advertising strategy covers everything, including: 

  • The process of setting your advertising goals
  • Choosing the right platform that enables reach your target audience 
  • Planning how to deploy the videos
  • Testing, analyzing, and measuring the impact of your video advertising efforts 

At the end of the day, your video marketing strategy will ultimately be what guides your actions, budget, timelines, creative direction, targeting method, conversion metrics, and more.

For example, let’s say your brand wants to attract new and young customers aged 15 to 25. Your goal could be to increase awareness of your brand or increase sales of your new product line. 

 

In that case, you could create captivating video ads to introduce, promote or draw attention to your brand. Also, you want to choose platforms that cater to that demography like TikTok, YouTube, Instagram, Facebook, and more. 

What if you’re looking to target customers already using your product or service? Then your video campaign might be more focused on providing exclusive access to new products and products or services they can upgrade.

Short video ads like customer testimonials or how-to guides position your product as the best solution to a customer’s needs. 

We’ll discuss the different video ad ideas and platforms for advertising videos later in this article. Keep reading. 

The Benefits of Online Video Advertising

The Benefits of Online Video Advertising

Many people watch video content several hours a day on their phones, laptops, and smart TVs. The rise of online video has brought with it a rise in online video advertising.

Marketers are increasingly using social media platforms to promote their products and services as videos. 

However, unfortunately, a recent study found that 35% of the participants said that video ads frustrate them as they come in the way of their desired videos.

How do you make an online video ad that isn’t frustrating? To execute the best online video ad strategy, you need a solid understanding of what these ads are and how they can benefit businesses. Successful media planning demands researching your target audience and what they want–and don’t want. 

What Is Online Video Advertising https://usbtp.fr/2023/05/21/the-9-key-advantages-to-video-advertising/?

Online video advertising is an all-encompassing term for promotional video advertisements that play on websites or in apps before, after, or in the middle of streaming content. 

Video ads outclass static display ads in storytelling ability. They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets.

In fact, viewers capture 95% of a brand’s message from videos, rather than just 10% from text ads. In addition to that, 64% of people are more likely to buy a product after watching a video about it.

How Video Ads Give You the Upper Hand

With these surprising statistics, it’s evident that including online video advertising in your marketing campaigns has tremendous benefits. Here are a few key ways video ads can benefit you.

Gain Trust From Your Target Audience

A Deloitte study revealed that 26% of millennials don’t trust businesses.

Fortunately, online ads can help you gain trust and build a longer, more durable relationship with your audience. That’s because video ads can depict a range of things that text or image ads can’t. 

For example, you can show them behind-the-scenes footage of your product launch or give them insights into your working process. This type of content can make people feel that they are a part of your brand.

Video Encourages Engagement

If an audience trusts you, they’re more likely to engage — and continue to engage over an extended period of time. That video is more immediately arresting than text, images, or sound in isolation is obvious — video can combine all of these elements and when done properly, boost engagement significantly. In a recent survey, 79% of the participants said that a product video from a certain brand convinced them to buy it. 

Social Media Networks Are Pushing Video Content

Including video ads in your social media networks can help you elevate your rank in the algorithms. 

For example, according to a recent study, Instagram videos succeeded in gathering more than twice as many comments as sponsored Instagram photos.

Moreover, Tweets with videos can generate 10x more engagement than tweets without videos.

Convert Sales

Video ads give you extra leverage. With a video ad, you can tell your story and position your product in a way that directly addresses a consumer’s needs.

Through an attractive video, you can excite the audience that needs your product and even make viewers aware of a problem they hadn’t previously noticed.

Many video ads play automatically without requiring the viewer to click on the ad. It’s part of why some people find them frustrating, but it also presents an opportunity. You’ve got their attention right away, rather than fighting for it against a backdrop of a million other text and image-based ads.

Types of Video Ads to Experiment With

Marketers use various types of video ads to promote their offerings. Here are a few popular types of video ads:

Interactive Video

These video ads engage users by asking them to give their input, such as polls, forms, surveys, usbtp.fr external links, and more. 

Some interactive video ads allow users to experience an app, such as a mobile game, within the ad itself. You can use it as a little preview of your service.

CTV Ads

Connected TV (CTV) advertising lets brands engage with their audience via Smart TVs, gaming consoles, and OTT devices. 

The ads are online, targeting specific content channels and audience segments. For example, the ads you see on Roku, Amazon Fire Stick, and Apple TV.

Unlike banner display ads, CTV is professionally produced content for television.

YouTube Ads

YouTube is also a great resource for advertisers. Advertisers use YouTube ads to target a wider audience. There are many different types of ads that you can run on YouTube, including:

  • In-stream Ads. These ads run before, during, or after YouTube videos and are either skippable or non-skippable. Users can skip skippable ads after five seconds, while non-skippable ads run for 15 seconds max. With skippable ads, advertisers only have to pay for views that are 30 seconds or longer. For non-skippable ads, advertisers pay according to the target CPM impressions metric.
  • Video Discovery Ads. Users can see these ads on YouTube’s mobile homepage lying next to related videos and other “places of discovery.” Once the viewer clicks on these ads, they are marked as “watched.” Video discovery ads on YouTube are priced per click.
  • Bumper Ads. These six-second (or shorter) ads reach a wide range of viewers with their precise and dieudonnevineyards.com memorable message. Advertisers need to pay per impression for these ads.
  • Masthead Ads. These autoplay ads with no sound play for a maximum of 30 seconds at YouTube’s top home feed. Advertisers use these ads on a reservation basis and pay at a fixed cost-per-day or CPM rate, depending on their individual agreement with YouTube.

Facebook and Instagram Ads

It’s now been a decade since Facebook acquired Instagram, linking their services for both users and advertisers. Today, Facebook users watch more than 100 million hours of video on the platform daily.

Like YouTube, Facebook also has various advertising options. Primarily, you can create an ad on Facebook through their Ads Manager and access numerous options to leverage video.

Here are some of Facebook’s advertising options:

  • Slideshow. Marketers use slideshows to transform images and text into short, quick video ads.
  • Carousel Ads. Carousel ads let advertisers display a maximum of 10 images or videos within a single ad to increase audience engagement. Each has its own link.
  • Collection. This ad format allows advertisers to use a video to hook users with four grid images.
  • Instant Experiences. These are mobile-optimized ads that load within seconds and consist of videos, images, tilt-to-pan photos, and carousels — all in one ad.
  • In-Stream Reserve. These ads appear on Facebook Watch, ideal for reaching teenagers in a safe environment.

Native Video Ads

Native video ads are paid media advertising designed to integrate a brand’s messages into existing content. 

Typically, they consist of in-feed video ads published directly to various platforms to target a specific audience group. Like other types of native advertising, they are designed to engage users more effectively by using a format that blends into the channel on which they are placed.

For example, native video ads include paid videos on YouTube and sponsored content on news websites. 

Stories Ads

Stories ads are one of the hottest yet most-effective Facebook and Instagram ad formats. 

Facebook Stories ads play for a maximum of 15 seconds, while Instagram limits them to 10 seconds.

Instagram stories ads allow users to choose their advertising objective from a list, including brand awareness, app installs, conversions, reach, lead generation, and more. The service will then suggest different campaign strategies in order to facilitate your goals, so it’s important to be clear on what those are.

 

How to Incorporate Digital Video Advertising Into Your Marketing Strategies

To integrate digital video ads into your marketing plan, you may find it helpful to start with these three steps.

Determine Your Video Ad Goals

First, identify why you are even using online video ads for your brand. Do you want more views? Do you want to generate more sales? Does your brand need more website traffic?There are three main categories when determining your goals:

  • Awareness. Making your brand visible to the audience. Awareness-focused strategies will track the percentage of recalls, brand recognition, total unique views, and conversions. 
  • Consideration. Convincing your target audience to consider your offerings and take action. 
  • Action. Action-oriented strategies focus on convincing users to take action. That action could be purchasing your product, subscribing to your mailing list, or https://sandangels.us/sand/profile/Dane24086643559/ sharing a post.

While these are not the only options available, they do represent the most common archetypes that capture most businesses’ goals.

Identify Target Audience

To identify your potential customers, you need to first see who is buying from you today. 

Then, segment your current customer base into different demographics, such as gender, age, https://dogcollarsharnessesandleashes.com/the-benefits-of-online-video-advertising occupation, location, income, and qualifications. 

Studying these demographics will help you understand which segments have a higher chance of becoming your customers. 

These groups are your main target audiences, and you need to make video ads accordingly.

Create Videos Specific to Digital Channels

It helps to make your video content specific to the digital channels you intend to use for your ad placement. Using multiple distribution channels for your video ads can help maximize their reach and engagement.

Some widely-used digital channels include:

  • Brand’s official website
  • Inbound campaigns
  • Outbound email marketing campaigns
  • Social media networks

Once you’ve chosen your digital channels, keep their requirements and parameters in mind while creating videos. The ideal aspect ratio for an Instagram video viewed on a phone is different than the ideal aspect ratio for a YouTube video viewed on a computer. Similarly, different services have different runtime options.

When Is the Best Time to Start Creating Online Video Ads?

Whether you have a new startup or an established company, now is the time to jump deeper into the digital world and leverage online video in your strategies.

Video ads help you gain your audience’s trust, build relationships, encourage engagement, and increase sales. 

Fortunately, you can choose from many types of video ads in order to meet your business goals.

Start by setting your marketing goals, identifying your target audience, and creating video ads specific to your selected digital channels. 

 

Here are 10 reasons why your small business should up its video advertising

Here are 10 reasons why your small business should up its video advertising

Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video. 

(We could go on.) 

There are plenty more reasons why video consumption continues to grow at an exponential rate online. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.

Not convinced? Let’s look at just how well video advertising https://9xm.tv/the-9-key-advantages-to-video-advertising/ is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.

 

What is video advertising?

 

The promotional content that gets played before, during, or after you’ve streamed content is what marketing professionals call video advertising. Some include display ads with video content in their definition of video marketing, but you could go as far as to say that technically any promotional video content found online is some form of video advertising. However, the term is usually saved for intentionally curated ads that align with a company’s overall marketing strategy.

Where can my video ads live?

One of the main objectives of online video advertising is to raise awareness about your brand or a certain product or service. Raising brand awareness keeps your products in the minds of your audience, which in turn leads to more traffic to your business. This is another reason to invest in video ads: grow your online sales. 

You can also use well placed video ads to generate leads. Seek out the places where your target audience hangs out online and focus your ad campaign through these channels. Don’t forget that you can also use your video ads to retarget your existing customers to keep them interested in what your brand is doing and become a staple for your loyal followers. 

Video ads are extremely versatile and there are endless possibilities when it comes to getting your ads seen online. Each platform has different features that appeal to certain audiences, like native video advertising, UGC, and other strategies.

Let’s talk about some of the best places for your video ads to call home. 

Get your ads seen by people who are already searching for products or services like your business offers by signing up for GoogleAds, Google’s PPC program. They’ll post your ads on Google searches, in Google Maps, and in other places where visitors might be interested in your ads. They have some cool tools that can help you create a new ad campaign or improve your video ad.

Google also provides Local Services Ads, which is a great way to build your following IRL. This is one of the most crucial tips for local businesses to remember if they want to stand out with their online marketing. You’ll also only have to pay per lead, which is a nice benefit for using the service. 

Since people are used to seeing banner ads displayed in all corners of the internet, they’re used to ignoring them (sometimes called “banner blindness”). This is why social media platforms are another place where video ads thrive. Native video advertising blends in with your other branded content and doesn’t give off the same pushy feeling that banner ads can. 

You can use a Facebook business page or a professional Instagram account to post your video ads. Pinterest is a unique platform where people go to find inspiration and new must-haves, so a successful video ad campaign on Pinterest relies on stellar pinning, collections, and paid ads.

10 reasons why small businesses need video advertising, too 

The benefits of online video advertising aren’t just for the big guys, and here’s why.

1. Visual is valuable

There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. In fact, 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual. 

Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and maryklein.ru away the most engaging, Https://Feellavish.Com/Community/Profile/Inezmedland3409/ entertaining and comprehensive of your options. In fact, Youtube is the second largest search engine behind Google with more than 1.5 million users per month. 

2. Video boosts revenue faster

Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.

3. Customers like video better

Over 72% of customers reported that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.

4. Video actually influences decisions

Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.

5. Video helps sell

One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, online video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.

6. We’re watching more video than ever (no surprise there!)

Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.

7. Social media loves video

Video very much is a huge part of the overall growth and popularity of social media online. Not only does social content with native video get up to 48% more views, it’s much more likely to be shared. Our “Publish to Social” feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.

The marketing benefits of social media are continuing to grow. It’s hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.

All this to say: Video is the most effective way to further your brand’s growth on social.

8. Smartphones love video even more

Along with social media, smartphones are perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.

And even despite viewers’ preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.

9. Video seriously bumps up email open rates

Email remains the leading way brands engage with their people. But, video is not always factored into this tried and true marketing strategy. And guess what? It should be.

After all, merely including the word “video” in your subject line increases email open rate by 19%, blingorbit.com while video thumbnails are 50% more likely to be clicked through. (By the way, there’s both an art and a science to making clickable video thumbnails.)

The takeaway? Let your people know there’s a video on the other side of that email.

10. Video ads get results

At the end of the day, for video marketers, it’s all about ROI. 

Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media). 

How to lower online video advertising spend as a small biz

Bring video projects in house

If you’re not a video editing pro this money saving tip might seem intimidating. But video is being democratized, so more and more people can create stunning videos for their businesses. Video ad campaigns and other channels don’t have to be outsourced to an expensive agency to resonate with your core audience. 

Video creating and editing tools like Vimeo Create provide a simple, straightforward platform for beginners and experts to piece together professional ads without the overhead. Choose from pre-constructed templates, music, and themes or create a video ad from your own content. 

Take advantage of UGC 

Sharing user generated content is a great way to build a loyal following and build relationships with your customers. This content often includes lifestyle imagery that inspires others to be a part of your brand. Ads created by real-life customers are the best advertising that you can get. For one, customers want to show off their favorite products and feel connected to the brands that they love. And it creates a desire in your audience to want to capture the feeling that your brand offers, too. 

UGC and non-ad-like ads can help the consumer see your product in their lives and will be more driven to make a purchase based on the positive accounts of other users. You don’t have to sell constantly in your video ads for them to be effective. Let your products tell the story of your brand through your happy customers. 

Have a killer call-to-action 

Including a CTA in your online video advertising is essential to boosting sales. An effective call-to-action statement is made up of a few key parts to motivate customers to take action: a command, a reason, and a link. 

For example, commands like “buy,” “shop,” “subscribe,” tell your viewers what you want them to do. Next, tell them what’s in it for them once they do. Take, “Follow us for more tips on how to book your dream vacation,” for example. “Follow us,” is your command, “for more tips on how to book your dream vacation,” is your reason, and then hyperlink your CTA or Https://Www.Thewomensconsortium.Com/12-Benefits-Of-Video-Advertising-That-You-Must-Know/ create a button so that people can take action.

Test, test, test 

Don’t waste time running expensive ads that aren’t going to perform highly. You don’t need fancy software to do your own ad testing. There are free ways of analyzing your ad performance without breaking the bank. You can use DIY A/B testing to figure out which of your video creative performs better. Take an ad and change one thing, then monitor any changes in your video ad performance.

Repeat this process several times if necessary so that you can discover what works and what doesn’t for your brand.

If you have a business profile in places like Facebook or Instagram it will come with built in features like video analytics so that you can see which ads are performing and where they have been the most successful. This is usually located in the account tab of your profile.

5 video ad templates we’re loving 

Vimeo Create offers tons of video ad templates that complement your business and your marketing platform. These templates provide you with some direction and inspiration for creating your very own video ads.

Sometimes more is more

Show off several of your products in style and all at once. This is perfect for Reels, Pinterest Idea Pins, and more. You could include footage of an entire soon-to-be-launched collection, or show ways to make a routine with several of your products. Either way, opt for glossy, aspirational lifestyle footage to encourage viewers to follow your brand.

 

Keep it simple

A dynamic Instagram ad that combines eye-catching text with smooth transitions is perfect for casual scrolling. Go for simple and timeless rather than trendy, so you can deliver this ad creative again and again.  

 

Make it a challenge

Inspire your audience and create a community by creating a social media challenge to your online video advertising. Include a branded hashtag to keep up with community involvement — and don’t forget to find ways to thank and involve challenge participants.

Think: try a giveaway, building a loyalty program, or offering exclusive access to a newsletter. It all depends on how you like to communicate as a small biz.

 

Show off your style

Bold imagery and a consistent visual style are great for introducing a new collection, especially on YouTube or embedded on your ecommerce website. 

 

Use text wisely

Draw attention to your products with clean lines and pops of text, like this Facebook ad template. Keep text minimal so that when you express a sale or offer, so even if someone is scrolling past your ad, they’re able to clearly understand what you offer in mere seconds.

 

 

Here are 10 reasons why your small business should up its video advertising

Here are 10 reasons why your small business should up its video advertising

Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video. 

(We could go on.) 

There are plenty more reasons why video consumption continues to grow at an exponential rate online. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.

Not convinced? Let’s look at just how well video advertising https://www.imbos.gr/the-powerful-benefits-of-video-advertising/ is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.

 

What is video advertising?

 

The promotional content that gets played before, during, or after you’ve streamed content is what marketing professionals call video advertising. Some include display ads with video content in their definition of video marketing, but you could go as far as to say that technically any promotional video content found online is some form of video advertising. However, the term is usually saved for intentionally curated ads that align with a company’s overall marketing strategy.

Where can my video ads live?

One of the main objectives of online video advertising is to raise awareness about your brand or a certain product or service. Raising brand awareness keeps your products in the minds of your audience, which in turn leads to more traffic to your business. This is another reason to invest in video ads: grow your online sales. 

You can also use well placed video ads to generate leads. Seek out the places where your target audience hangs out online and focus your ad campaign through these channels. Don’t forget that you can also use your video ads to retarget your existing customers to keep them interested in what your brand is doing and become a staple for your loyal followers. 

Video ads are extremely versatile and there are endless possibilities when it comes to getting your ads seen online. Each platform has different features that appeal to certain audiences, like native video advertising, UGC, and other strategies.

Let’s talk about some of the best places for your video ads to call home. 

Get your ads seen by people who are already searching for products or services like your business offers by signing up for GoogleAds, Google’s PPC program. They’ll post your ads on Google searches, https://Nursepilotmakalak.com/community/profile/Luellasweatman in Google Maps, and in other places where visitors might be interested in your ads. They have some cool tools that can help you create a new ad campaign or improve your video ad.

Google also provides Local Services Ads, which is a great way to build your following IRL. This is one of the most crucial tips for local businesses to remember if they want to stand out with their online marketing. You’ll also only have to pay per lead, which is a nice benefit for using the service. 

Since people are used to seeing banner ads displayed in all corners of the internet, they’re used to ignoring them (sometimes called “banner blindness”). This is why social media platforms are another place where video ads thrive. Native video advertising blends in with your other branded content and doesn’t give off the same pushy feeling that banner ads can. 

You can use a Facebook business page or a professional Instagram account to post your video ads. Pinterest is a unique platform where people go to find inspiration and new must-haves, so a successful video ad campaign on Pinterest relies on stellar pinning, collections, and paid ads.

10 reasons why small businesses need video advertising, too 

The benefits of online video advertising aren’t just for the big guys, and here’s why.

1. Visual is valuable

There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. In fact, 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual. 

Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options. In fact, Youtube is the second largest search engine behind Google with more than 1.5 million users per month. 

2. Video boosts revenue faster

Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.

3. Customers like video better

Over 72% of customers reported that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.

4. Video actually influences decisions

Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.

5. Video helps sell

One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, online video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.

6. We’re watching more video than ever (no surprise there!)

Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.

7. Social media loves video

Video very much is a huge part of the overall growth and popularity of social media online. Not only does social content with native video get up to 48% more views, it’s much more likely to be shared. Our “Publish to Social” feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.

The marketing benefits of social media are continuing to grow. It’s hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.

All this to say: Video is the most effective way to further your brand’s growth on social.

8. Smartphones love video even more

Along with social media, smartphones are perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.

And even despite viewers’ preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.

9. Video seriously bumps up email open rates

Email remains the leading way brands engage with their people. But, video is not always factored into this tried and true marketing strategy. And guess what? It should be.

After all, merely including the word “video” in your subject line increases email open rate by 19%, while video thumbnails are 50% more likely to be clicked through. (By the way, there’s both an art and a science to making clickable video thumbnails.)

The takeaway? Let your people know there’s a video on the other side of that email.

10. Video ads get results

At the end of the day, for video marketers, it’s all about ROI. 

Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media). 

How to lower online video advertising spend as a small biz

Bring video projects in house

If you’re not a video editing pro this money saving tip might seem intimidating. But video is being democratized, so more and more people can create stunning videos for their businesses. Video ad campaigns and other channels don’t have to be outsourced to an expensive agency to resonate with your core audience. 

Video creating and editing tools like Vimeo Create provide a simple, straightforward platform for beginners and experts to piece together professional ads without the overhead. Choose from pre-constructed templates, music, and themes or create a video ad from your own content. 

Take advantage of UGC 

Sharing user generated content is a great way to build a loyal following and build relationships with your customers. This content often includes lifestyle imagery that inspires others to be a part of your brand. Ads created by real-life customers are the best advertising that you can get. For one, customers want to show off their favorite products and feel connected to the brands that they love. And it creates a desire in your audience to want to capture the feeling that your brand offers, too. 

UGC and non-ad-like ads can help the consumer see your product in their lives and will be more driven to make a purchase based on the positive accounts of other users. You don’t have to sell constantly in your video ads for them to be effective. Let your products tell the story of your brand https://usbtp.fr/2023/05/21/the-benefits-of-online-video-advertising-11/ through your happy customers. 

Have a killer call-to-action 

Including a CTA in your online video advertising is essential to boosting sales. An effective call-to-action statement is made up of a few key parts to motivate customers to take action: a command, a reason, and printforum.com.au a link. 

For example, commands like “buy,” “shop,” “subscribe,” tell your viewers what you want them to do. Next, tell them what’s in it for them once they do. Take, “Follow us for more tips on how to book your dream vacation,” for example. “Follow us,” is your command, “for more tips on how to book your dream vacation,” is your reason, and then hyperlink your CTA or create a button so that people can take action.

Test, test, test 

Don’t waste time running expensive ads that aren’t going to perform highly. You don’t need fancy software to do your own ad testing. There are free ways of analyzing your ad performance without breaking the bank. You can use DIY A/B testing to figure out which of your video creative performs better. Take an ad and change one thing, then monitor any changes in your video ad performance.

Repeat this process several times if necessary so that you can discover what works and what doesn’t for your brand.

If you have a business profile in places like Facebook or Instagram it will come with built in features like video analytics so that you can see which ads are performing and https://canadapeoplesforum.Com where they have been the most successful. This is usually located in the account tab of your profile.

5 video ad templates we’re loving 

Vimeo Create offers tons of video ad templates that complement your business and your marketing platform. These templates provide you with some direction and inspiration for creating your very own video ads.

Sometimes more is more

Show off several of your products in style and all at once. This is perfect for Reels, Pinterest Idea Pins, and more. You could include footage of an entire soon-to-be-launched collection, or show ways to make a routine with several of your products. Either way, opt for glossy, aspirational lifestyle footage to encourage viewers to follow your brand.

 

Keep it simple

A dynamic Instagram ad that combines eye-catching text with smooth transitions is perfect for casual scrolling. Go for simple and timeless rather than trendy, so you can deliver this ad creative again and again.  

 

Make it a challenge

Inspire your audience and create a community by creating a social media challenge to your online video advertising. Include a branded hashtag to keep up with community involvement — and don’t forget to find ways to thank and involve challenge participants.

Think: try a giveaway, building a loyalty program, or offering exclusive access to a newsletter. It all depends on how you like to communicate as a small biz.

 

Show off your style

Bold imagery and a consistent visual style are great for introducing a new collection, especially on YouTube or embedded on your ecommerce website. 

 

Use text wisely

Draw attention to your products with clean lines and pops of text, like this Facebook ad template. Keep text minimal so that when you express a sale or offer, so even if someone is scrolling past your ad, they’re able to clearly understand what you offer in mere seconds.

 

 

Here are 10 reasons why your small business should up its video advertising

Here are 10 reasons why your small business should up its video advertising

Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video. 

(We could go on.) 

There are plenty more reasons why video consumption continues to grow at an exponential rate online. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.

Not convinced? Let’s look at just how well video advertising https://edufavor.com/here-are-10-reasons-why-your-small-business-should-up-its-video-advertising/ is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.

 

What is video advertising?

 

The promotional content that gets played before, during, or after you’ve streamed content is what marketing professionals call video advertising. Some include display ads with video content in their definition of video marketing, but you could go as far as to say that technically any promotional video content found online is some form of video advertising. However, the term is usually saved for intentionally curated ads that align with a company’s overall marketing strategy.

Where can my video ads live?

One of the main objectives of online video advertising is to raise awareness about your brand or a certain product or service. Raising brand awareness keeps your products in the minds of your audience, which in turn leads to more traffic to your business. This is another reason to invest in video ads: grow your online sales. 

You can also use well placed video ads to generate leads. Seek out the places where your target audience hangs out online and focus your ad campaign through these channels. Don’t forget that you can also use your video ads to retarget your existing customers to keep them interested in what your brand is doing and become a staple for your loyal followers. 

Video ads are extremely versatile and there are endless possibilities when it comes to getting your ads seen online. Each platform has different features that appeal to certain audiences, like native video advertising, UGC, and other strategies.

Let’s talk about some of the best places for your video ads to call home. 

Get your ads seen by people who are already searching for products or services like your business offers by signing up for GoogleAds, Google’s PPC program. They’ll post your ads on Google searches, in Google Maps, and in other places where visitors might be interested in your ads. They have some cool tools that can help you create a new ad campaign or improve your video ad.

Google also provides Local Services Ads, which is a great way to build your following IRL. This is one of the most crucial tips for local businesses to remember if they want to stand out with their online marketing. You’ll also only have to pay per lead, which is a nice benefit for using the service. 

Since people are used to seeing banner ads displayed in all corners of the internet, they’re used to ignoring them (sometimes called “banner blindness”). This is why social media platforms are another place where video ads thrive. Native video advertising blends in with your other branded content and doesn’t give off the same pushy feeling that banner ads can. 

You can use a Facebook business page or a professional Instagram account to post your video ads. Pinterest is a unique platform where people go to find inspiration and new must-haves, so a successful video ad campaign on Pinterest relies on stellar pinning, collections, and paid ads.

10 reasons why small businesses need video advertising, too 

The benefits of online video advertising aren’t just for www.hototos.at the big guys, and here’s why.

1. Visual is valuable

There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. In fact, 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual. 

Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options. In fact, Youtube is the second largest search engine behind Google with more than 1.5 million users per month. 

2. Video boosts revenue faster

Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.

3. Customers like video better

Over 72% of customers reported that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.

4. Video actually influences decisions

Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.

5. Video helps sell

One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, online video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.

6. We’re watching more video than ever (no surprise there!)

Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.

7. Social media loves video

Video very much is a huge part of the overall growth and popularity of social media online. Not only does social content with native video get up to 48% more views, it’s much more likely to be shared. Our “Publish to Social” feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.

The marketing benefits of social media are continuing to grow. It’s hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.

All this to say: Video is the most effective way to further your brand’s growth on social.

8. Smartphones love video even more

Along with social media, smartphones are perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.

And even despite viewers’ preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.

9. Video seriously bumps up email open rates

Email remains the leading way brands engage with their people. But, video is not always factored into this tried and true marketing strategy. And guess what? It should be.

After all, merely including the word “video” in your subject line increases email open rate by 19%, while video thumbnails are 50% more likely to be clicked through. (By the way, there’s both an art and a science to making clickable video thumbnails.)

The takeaway? Let your people know there’s a video on the other side of that email.

10. Video ads get results

At the end of the day, for video marketers, it’s all about ROI. 

Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media). 

How to lower online video advertising spend as a small biz

Bring video projects in house

If you’re not a video editing pro this money saving tip might seem intimidating. But video is being democratized, so more and more people can create stunning videos for their businesses. Video ad campaigns and other channels don’t have to be outsourced to an expensive agency to resonate with your core audience. 

Video creating and editing tools like Vimeo Create provide a simple, straightforward platform for beginners and experts to piece together professional ads without the overhead. Choose from pre-constructed templates, music, and themes or create a video ad from your own content. 

Take advantage of UGC 

Sharing user generated content is a great way to build a loyal following and build relationships with your customers. This content often includes lifestyle imagery that inspires others to be a part of your brand. Ads created by real-life customers are the best advertising that you can get. For http://onolearn.co.il/jono/profile/dortheaclare558/ one, customers want to show off their favorite products and feel connected to the brands that they love. And it creates a desire in your audience to want to capture the feeling that your brand offers, too. 

UGC and non-ad-like ads can help the consumer see your product in their lives and will be more driven to make a purchase based on the positive accounts of other users. You don’t have to sell constantly in your video ads for them to be effective. Let your products tell the story of your brand through your happy customers. 

Have a killer call-to-action 

Including a CTA in your online video advertising is essential to boosting sales. An effective call-to-action statement is made up of a few key parts to motivate customers to take action: a command, a reason, and a link. 

For example, commands like “buy,” “shop,” “subscribe,” tell your viewers what you want them to do. Next, tell them what’s in it for them once they do. Take, “Follow us for more tips on how to book your dream vacation,” for example. “Follow us,” is your command, “for more tips on how to book your dream vacation,” is your reason, and then hyperlink your CTA or create a button so that people can take action.

Test, test, test 

Don’t waste time running expensive ads that aren’t going to perform highly. You don’t need fancy software to do your own ad testing. There are free ways of analyzing your ad performance without breaking the bank. You can use DIY A/B testing to figure out which of your video creative performs better. Take an ad and change one thing, then monitor any changes in your video ad performance.

Repeat this process several times if necessary so that you can discover what works and what doesn’t for your brand.

If you have a business profile in places like Facebook or Instagram it will come with built in features like video analytics so that you can see which ads are performing and where they have been the most successful. This is usually located in the account tab of your profile.

5 video ad templates we’re loving 

Vimeo Create offers tons of video ad templates that complement your business and your marketing platform. These templates provide you with some direction and inspiration for creating your very own video ads.

Sometimes more is more

Show off several of your products in style and all at once. This is perfect for Reels, Pinterest Idea Pins, and more. You could include footage of an entire soon-to-be-launched collection, or show ways to make a routine with several of your products. Either way, opt for http://zerapk.com/index.Php/Community/profile/judizkm0137727/ glossy, aspirational lifestyle footage to encourage viewers to follow your brand.

 

Keep it simple

A dynamic Instagram ad that combines eye-catching text with smooth transitions is perfect for casual scrolling. Go for simple and timeless rather than trendy, so you can deliver this ad creative again and again.  

 

Make it a challenge

Inspire your audience and create a community by creating a social media challenge to your online video advertising. Include a branded hashtag to keep up with community involvement — and don’t forget to find ways to thank and involve challenge participants.

Think: try a giveaway, building a loyalty program, https://edufavor.com/ or offering exclusive access to a newsletter. It all depends on how you like to communicate as a small biz.

 

Show off your style

Bold imagery and a consistent visual style are great for introducing a new collection, especially on YouTube or embedded on your ecommerce website. 

 

Use text wisely

Draw attention to your products with clean lines and pops of text, like this Facebook ad template. Keep text minimal so that when you express a sale or offer, so even if someone is scrolling past your ad, they’re able to clearly understand what you offer in mere seconds.

 

 

The Benefits of Online Video Advertising

The Benefits of Online Video Advertising

Many people watch video content several hours a day on their phones, laptops, and smart TVs. The rise of online video has brought with it a rise in online video advertising.

Marketers are increasingly using social media platforms to promote their products and services as videos. 

However, unfortunately, a recent study found that 35% of the participants said that video ads frustrate them as they come in the way of their desired videos.

How do you make an online video ad that isn’t frustrating? To execute the best online video ad strategy, you need a solid understanding of what these ads are and how they can benefit businesses. Successful media planning demands researching your target audience and what they want–and don’t want. 

What Is Online Video Advertising http://musecollectors.org/community/profile/refugiobui53465/?

Online video advertising is an all-encompassing term for promotional video advertisements that play on websites or in apps before, after, or in the middle of streaming content. 

Video ads outclass static display ads in storytelling ability. They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets.

In fact, viewers capture 95% of a brand’s message from videos, rather than just 10% from text ads. In addition to that, 64% of people are more likely to buy a product after watching a video about it.

How Video Ads Give You the Upper Hand

With these surprising statistics, it’s evident that including online video advertising in your marketing campaigns has tremendous benefits. Here are a few key ways video ads can benefit you.

Gain Trust From Your Target Audience

A Deloitte study revealed that 26% of millennials don’t trust businesses.

Fortunately, online ads can help you gain trust and build a longer, more durable relationship with your audience. That’s because video ads can depict a range of things that text or image ads can’t. 

For example, you can show them behind-the-scenes footage of your product launch or give them insights into your working process. This type of content can make people feel that they are a part of your brand.

Video Encourages Engagement

If an audience trusts you, they’re more likely to engage — and continue to engage over an extended period of time. That video is more immediately arresting than text, images, or sound in isolation is obvious — video can combine all of these elements and when done properly, boost engagement significantly. In a recent survey, 79% of the participants said that a product video from a certain brand convinced them to buy it. 

Social Media Networks Are Pushing Video Content

Including video ads in your social media networks can help you elevate your rank in the algorithms. 

For example, according to a recent study, Instagram videos succeeded in gathering more than twice as many comments as sponsored Instagram photos.

Moreover, Tweets with videos can generate 10x more engagement than tweets without videos.

Convert Sales

Video ads give you extra leverage. With a video ad, you can tell your story and position your product in a way that directly addresses a consumer’s needs.

Through an attractive video, you can excite the audience that needs your product and even make viewers aware of a problem they hadn’t previously noticed.

Many video ads play automatically without requiring the viewer to click on the ad. It’s part of why some people find them frustrating, but it also presents an opportunity. You’ve got their attention right away, rather than fighting for it against a backdrop of a million other text and image-based ads.

Types of Video Ads to Experiment With

Marketers use various types of video ads to promote their offerings. Here are a few popular types of video ads:

Interactive Video

These video ads engage users by asking them to give their input, such as polls, forms, surveys, external links, and more. 

Some interactive video ads allow users to experience an app, such as a mobile game, within the ad itself. You can use it as a little preview of your service.

CTV Ads

Connected TV (CTV) advertising lets brands engage with their audience via Smart TVs, gaming consoles, and OTT devices. 

The ads are online, targeting specific content channels and https://abmechanism.humanicsgroup.org/forum/profile/carmencoyne3776/ audience segments. For example, the ads you see on Roku, Amazon Fire Stick, and Apple TV.

Unlike banner display ads, CTV is professionally produced content for television.

YouTube Ads

YouTube is also a great resource for advertisers. Advertisers use YouTube ads to target a wider audience. There are many different types of ads that you can run on YouTube, including:

  • In-stream Ads. These ads run before, during, or after YouTube videos and are either skippable or non-skippable. Users can skip skippable ads after five seconds, while non-skippable ads run for ncbme.com 15 seconds max. With skippable ads, advertisers only have to pay for views that are 30 seconds or longer. For non-skippable ads, advertisers pay according to the target CPM impressions metric.
  • Video Discovery Ads. Users can see these ads on YouTube’s mobile homepage lying next to related videos and other “places of discovery.” Once the viewer clicks on these ads, they are marked as “watched.” Video discovery ads on YouTube are priced per click.
  • Bumper Ads. These six-second (or shorter) ads reach a wide range of viewers with their precise and memorable message. Advertisers need to pay per impression for these ads.
  • Masthead Ads. These autoplay ads with no sound play for a maximum of 30 seconds at YouTube’s top home feed. Advertisers use these ads on a reservation basis and pay at a fixed cost-per-day or CPM rate, depending on their individual agreement with YouTube.

Facebook and Instagram Ads

It’s now been a decade since Facebook acquired Instagram, linking their services for both users and advertisers. Today, Facebook users watch more than 100 million hours of video on the platform daily.

Like YouTube, Facebook also has various advertising options. Primarily, you can create an ad on Facebook through their Ads Manager and access numerous options to leverage video.

Here are some of Facebook’s advertising options:

  • Slideshow. Marketers use slideshows to transform images and text into short, quick video ads.
  • Carousel Ads. Carousel ads let advertisers display a maximum of 10 images or videos within a single ad to increase audience engagement. Each has its own link.
  • Collection. This ad format allows advertisers to use a video to hook users with four grid images.
  • Instant Experiences. These are mobile-optimized ads that load within seconds and consist of videos, images, tilt-to-pan photos, and carousels — all in one ad.
  • In-Stream Reserve. These ads appear on Facebook Watch, ideal for reaching teenagers in a safe environment.

Native Video Ads

Native video ads are paid media advertising designed to integrate a brand’s messages into existing content. 

Typically, they consist of in-feed video ads published directly to various platforms to target a specific audience group. Like other types of native advertising, they are designed to engage users more effectively by using a format that blends into the channel on which they are placed.

For example, native video ads include paid videos on YouTube and sponsored content on news websites. 

Stories Ads

Stories ads are one of the hottest yet most-effective Facebook and Instagram ad formats. 

Facebook Stories ads play for a maximum of 15 seconds, while Instagram limits them to 10 seconds.

Instagram stories ads allow users to choose their advertising objective from a list, including brand awareness, app installs, conversions, reach, lead generation, and https://www.thewomensconsortium.com/here-are-10-reasons-why-your-small-business-should-up-its-video-advertising/ more. The service will then suggest different campaign strategies in order to facilitate your goals, so it’s important to be clear on what those are.

 

How to Incorporate Digital Video Advertising Into Your Marketing Strategies

To integrate digital video ads into your marketing plan, you may find it helpful to start with these three steps.

Determine Your Video Ad Goals

First, identify why you are even using online video ads for your brand. Do you want more views? Do you want to generate more sales? Does your brand need more website traffic?There are three main categories when determining your goals:

  • Awareness. Making your brand visible to the audience. Awareness-focused strategies will track the percentage of recalls, brand recognition, total unique views, and conversions. 
  • Consideration. Convincing your target audience to consider your offerings and take action. 
  • Action. Action-oriented strategies focus on convincing users to take action. That action could be purchasing your product, subscribing to your mailing list, or sharing a post.

While these are not the only options available, they do represent the most common archetypes that capture most businesses’ goals.

Identify Target Audience

To identify your potential customers, you need to first see who is buying from you today. 

Then, segment your current customer base into different demographics, such as gender, age, https://pioni.com.ua/12-benefits-of-video-advertising-that-you-must-know-11/ occupation, location, income, and qualifications. 

Studying these demographics will help you understand which segments have a higher chance of becoming your customers. 

These groups are your main target audiences, and you need to make video ads accordingly.

Create Videos Specific to Digital Channels

It helps to make your video content specific to the digital channels you intend to use for your ad placement. Using multiple distribution channels for your video ads can help maximize their reach and engagement.

Some widely-used digital channels include:

  • Brand’s official website
  • Inbound campaigns
  • Outbound email marketing campaigns
  • Social media networks

Once you’ve chosen your digital channels, keep their requirements and parameters in mind while creating videos. The ideal aspect ratio for an Instagram video viewed on a phone is different than the ideal aspect ratio for a YouTube video viewed on a computer. Similarly, different services have different runtime options.

When Is the Best Time to Start Creating Online Video Ads?

Whether you have a new startup or an established company, now is the time to jump deeper into the digital world and leverage online video in your strategies.

Video ads help you gain your audience’s trust, build relationships, encourage engagement, and increase sales. 

Fortunately, you can choose from many types of video ads in order to meet your business goals.

Start by setting your marketing goals, identifying your target audience, and creating video ads specific to your selected digital channels. 

 

The Powerful Benefits of Video Advertising

The Powerful Benefits of Video Advertising

With the average person spending 100 minutes daily watching online videos, using video advertising to reach your potential customers has become more important than ever. By using paid video advertising, you can immediately put your business in front of millions of potential customers or buyers. 

From launching a new product or service to expanding your reach, advertising with video offers you a golden opportunity to reach the right people, increase sales and drive business growth.

If you’re ready to take advantage of this opportunity to reach customers just the way they want it and elevate your brand, you’re in the right place. This article will discuss the benefits of advertising with video and how you can leverage video advertising to drive your business to the next level.

Video Advertising in a Nutshell

Video advertising is a marketing strategy that involves using video content http://itgamer.ru/community/profile/nilaminix967551/ to promote or z-hat.com sell your product, service, or brand. Over time, pigment-pool.com it has become one of the most effective forms of advertisement. That’s because visuals are easier to recall than text. 

People love videos, https://anhanguera.com.br and this trend isn’t showing signs of slowing down. According to Statista, the number of online video viewers will hit 3.1 billion by 2023.  This makes sense considering that 54% of customers want to see more video content, especially from brands they support.  

Different web, social, and video hosting platforms have millions of users. So advertising with video on these platforms puts your brand in front of these large audiences. You’ll have a better chance of acquiring more leads and increasing sales and conversions. 

In this era of information overload and shrinking attention span, video ads spark audience interest. The rich blend of eye-catching visuals, audio, and text hooks your viewers and influences them to pay attention to your message.  

However, it costs money, so you’ll have to set a budget aside for costs such as advertising video production and placements on different platforms  

The good news is that online video platforms use the pay-per-impression and pay-per-click advertising model. This means after placing your ads, you can target the right audience and only pay when these things happen: 

  • Viewers or customers watch your video (cost per impression) or 
  • People interact with your videos such as clicking the call-to-action overlays, companion banners, and cards. 

In addition, you can also cut video ad production costs by using a tool such as an online video commercial maker rather than outsourcing the project to an expensive production agency. Thus cutting costs and placing the power of scaling up your video ads in your hands. 

New and emerging technologies like social media channels, virtual reality, and connected TVs have spaces for implementing video ads. 

Finding the Best Video Advertising Strategy for You

There are different ways to approach video advertising. Each strategy has the potential to effectively get the word out about your company. 

However, the best strategy for your brand comes down to:

  • What you are looking to achieve
  • Who you are trying to reach
  • What you are offering

But before we break this down, let’s discuss what a video advertising strategy is.  

Video advertising strategy refers to the different ways brands can leverage video ads to achieve their marketing goals, such as: 

  • Increasing brand awareness 
  • Driving traffic to their site or social media 
  • Increasing conversions and much more

Video advertising strategy covers everything, including: 

  • The process of setting your advertising goals
  • Choosing the right platform that enables reach your target audience 
  • Planning how to deploy the videos
  • Testing, analyzing, and measuring the impact of your video advertising efforts 

At the end of the day, your video marketing strategy will ultimately be what guides your actions, budget, timelines, creative direction, targeting method, conversion metrics, and more.

For example, let’s say your brand wants to attract new and young customers aged 15 to 25. Your goal could be to increase awareness of your brand or increase sales of your new product line. 

 

In that case, you could create captivating video ads to introduce, promote or draw attention to your brand. Also, you want to choose platforms that cater to that demography like TikTok, YouTube, Instagram, Facebook, and more. 

What if you’re looking to target customers already using your product or service? Then your video campaign might be more focused on providing exclusive access to new products and products or services they can upgrade.

Short video ads like customer testimonials or how-to guides position your product as the best solution to a customer’s needs. 

We’ll discuss the different video ad ideas and platforms for pasionmarbella.Com advertising videos later in this article. Keep reading. 

The Powerful Benefits of Video Advertising

The Powerful Benefits of Video Advertising

With the average person spending 100 minutes daily watching online videos, using video advertising to reach your potential customers has become more important than ever. By using paid video advertising, you can immediately put your business in front of millions of potential customers or buyers. 

From launching a new product or service to expanding your reach, advertising with video offers you a golden opportunity to reach the right people, increase sales and drive business growth.

If you’re ready to take advantage of this opportunity to reach customers just the way they want it and elevate your brand, you’re in the right place. This article will discuss the benefits of advertising with video and how you can leverage video advertising to drive your business to the next level.

Video Advertising in a Nutshell

Video advertising is a marketing strategy that involves using video content https://stockmarketedge.sperofy.com/community/profile/storon711021590/ to promote or sell your product, service, or brand. Over time, it has become one of the most effective forms of advertisement. That’s because visuals are easier to recall than text. 

People love videos, and this trend isn’t showing signs of slowing down. According to Statista, the number of online video viewers will hit 3.1 billion by 2023.  This makes sense considering that 54% of customers want to see more video content, especially from brands they support.  

Different web, social, and video hosting platforms have millions of users. So advertising with video on these platforms puts your brand in front of these large audiences. You’ll have a better chance of acquiring more leads and https://datacesspro.com/Shriharifoundation/community/Profile/kandinunes3145/ increasing sales and conversions. 

In this era of information overload and shrinking attention span, video ads spark audience interest. The rich blend of eye-catching visuals, audio, and comfortrent.ru text hooks your viewers and influences them to pay attention to your message.  

However, it costs money, so you’ll have to set a budget aside for costs such as advertising video production and placements on different platforms  

The good news is that online video platforms use the pay-per-impression and pay-per-click advertising model. This means after placing your ads, you can target the right audience and only pay when these things happen: 

  • Viewers or customers watch your video (cost per impression) or 
  • People interact with your videos such as clicking the call-to-action overlays, companion banners, and cards. 

In addition, you can also cut video ad production costs by using a tool such as an online video commercial maker rather than outsourcing the project to an expensive production agency. Thus cutting costs and placing the power of scaling up your video ads in your hands. 

New and emerging technologies like social media channels, virtual reality, and connected TVs have spaces for implementing video ads. 

Finding the Best Video Advertising Strategy for You

There are different ways to approach video advertising. Each strategy has the potential to effectively get the word out about your company. 

However, the best strategy for your brand comes down to:

  • What you are looking to achieve
  • Who you are trying to reach
  • What you are offering

But before we break this down, let’s discuss what a video advertising strategy is.  

Video advertising strategy refers to the different ways brands can leverage video ads to achieve their marketing goals, such as: 

  • Increasing brand awareness 
  • Driving traffic to their site or social media 
  • Increasing conversions and much more

Video advertising strategy covers everything, including: 

  • The process of setting your advertising goals
  • Choosing the right platform that enables reach your target audience 
  • Planning how to deploy the videos
  • Testing, analyzing, and measuring the impact of your video advertising efforts 

At the end of the day, your video marketing strategy will ultimately be what guides your actions, budget, timelines, Nmpeoplesrepublick.Com creative direction, targeting method, conversion metrics, and more.

For example, let’s say your brand wants to attract new and young customers aged 15 to 25. Your goal could be to increase awareness of your brand or increase sales of your new product line. 

 

In that case, you could create captivating video ads to introduce, promote or draw attention to your brand. Also, you want to choose platforms that cater to that demography like TikTok, YouTube, letipofcherryhill.com Instagram, Facebook, and more. 

What if you’re looking to target customers already using your product or service? Then your video campaign might be more focused on providing exclusive access to new products and products or services they can upgrade.

Short video ads like customer testimonials or how-to guides position your product as the best solution to a customer’s needs. 

We’ll discuss the different video ad ideas and platforms for advertising videos later in this article. Keep reading. 

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